Date : 7/29/2014

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Franchising: A powerful handshake with a Megacorp.

Any Business to start with needs heavy investments. Which takes years of hard work to reach the break even. The business starts only when the market realizes your stand and your product.

To set up your own education center is a dream which needs a high Investment, a highly qualified Design team, years of advertising for brand name, marketing and research, training of center personal, Brochure and advertising materials, a well planned business solution, nationally spread network, a registered trade mark, a large marketing team to support and a variety of products to offer.

Franchising is a business opportunity through which Dewsoft Education Academy offers all this as a package to young entrepreneurs.  Once you are a Dewsoft franchisee you only need a suitable place, a small investment and a few HR.

A Brief Look at the Industry..

Information Technology (IT) industry is going to touch an estimated US$ 77 billion by the year 2008 and is growing steeply. India produces 200,000 IT professionals per annum compared to a projected demand of 2.2 million in 2008. Source : Dow Jones International News. According to International Labor Organization study, there will be 1 million jobs in IT enabled services in India alone by 2008.  Looking into above statistics we can ensure a future and heavy market for computer education products and computer education centers.   

Career courses in IT and IT degrees have been in heavy demand, since the past 2 decades and will be increasing constantly as technically qualified professionals are needed by all modern organizations. World has recognized the Indian IT brain and we should continue nurturing our youth in this field. More and more IT professionals are being employed by foreign multinationals and the need will continue to grow in all sectors. 

Good education centers with state of the art  facilities are required in all the nook and corners of the country to help the growing population to learn the latest in the technologies. Franchising with an education megacorp has helped even the most novice businessmen to setup a successfully running institute.  

For details about Dewsoft Franchising opportunities please click the hyperlinks below :  

What does DewSoft Education academy offer ?                                                       Back

DEWSOFT is the world’s largest online education organization with a proven track record of over 4 years. Dewsoft Education Model is based on imparting education in the areas which are not covered under your school or college syllabus. The key concentration points are personality development, English speaking, foreign languages, installation and maintenance of hardware and softwares, aviation and hospitality, preparation for studies in various foreign universities, law, IIT – JEE, AIEEE and other engineering entrance exams preparation. The IT degrees, advanced diploma and certificate courses are also awarded under affiliation with UGC recognized universities. 

DEWSOFT business-partnering model has stood the test of time. Over 70 successful agreements has been signed previously with Franchisees. Centers have proven to be profitable and successful within the period of one year. Business partners are given full support to run their centers. DEWSOFT center operations are properly spelt out in the form of manuals to ensure quality at all levels.

Its hybrid methodology of imparting education where online and offline education go together is unparalleled anywhere in the world. It ensures that students learn what they are taught and become thorough professionals that are up to date and are employable worldwide.

Dewsoft is a twenty million dollar (year 2003 turnover) IT training and Consultancy Company. Dewsoft is in business for over 4 years and rich in terms of people and experience. Few of our credentials are:

-         Over 100 Education Academies in more then 80 cities

-         Country specific alliances with recognized universities like Halifax, Hotel Inter Continental,           Australia

-         Every 2 minutes one student joins Dewsoft Online.

-         Covers all specialized IT areas.

-         English Speaking & Personality Development

-         Aviation and Hospitality

-         IIT-JEE, AIEEE and other engineering entrance exam preparation

-         Foreign Languages

-         Preparation for studies in various foreign universities.

-         Law.

-         Market leader in the world in Online Education.                                   

The Dewsoft Franchise Offers: 

1. Technical Know-how.

2. Global Brand.

3. Advertising / promotional materials.

4. Testing and Certification assistance.

5. Latest Curriculum and Course books.

6. Marketing strategies.

7. Center management software.

8. Training to staff. 

9. University alliances.

10. Operations support.

11. Mandatory course reimbursement @ Rs 300/- per student.

A Return on your investments is also enclosed along with every option mentioned below.We offer four distinct product lines targeted at different segments.         

Comparative analysis of the various Franchisee Options :                                        Back

Franchisee Options   

Courses Offered

Infrastructure Req

ATC fees

Return on Investment

Dewsoft BigbanyanTree Training Center (Dewsoft ATC)

1. Mandatory course

2. Beginner level courses

700 sq ft area, 5 computers, 1 classroom, 1 lab, separate room for counseling, promotional material display notice board.

Rs. 50,000

Rs. 2,35,000 – Rs. 50,000 = Rs. 1,85,000/-

Dewsoft Education Academy (DEA) ATC

1. Career courses

2. Professional Courses

3. IT awareness program

1200 Sq Ft area, 10 Computers, 1 Lab, 2 Class Rooms, counseling room, Center Head Room

Rs. 1,00,000

Rs. 8,35,000 – (1,00,000 + 1,04,375 (Royalty)) = Rs. 6,30,625/-

Dewsoft Education Academy (DEA) Franchisee(Plan A, B, C cities)

1. Degree courses

2. Career courses

3. Professional courses

4. IT awareness

5. Multimedia courses

1200 Sq Ft area, 15 Computers, 2 Labs, 2 Class rooms, Counseling room, Centre Head room, Cafetaria.

Rs 2,00,000 – Rs 5,00,000

Rs 1275000 – ( 200000 + 160000 ( Royalty )) = Rs 9,15,000 / - in first year.

Dewsoft Education Academy (DEA)Master Franchisee

1. Sub Franchising Commission

2. Degree courses

3. Career courses

4. Professional courses

5. IT awareness6. Multimedia courses

1800 Sq Ft area, 15 computers, 2 labs, 2 class rooms, Counseling room, Centre Head room, franchisee meeting room, Cafetaria.

Rs 20,00,000

Rs. 38,00,000/- Plus (Royalty and promotional material sales commission)

A detailed description about all these schemes can be obtained from option descriptions :

Option 1: Dewsoft BigBanyanTreeTraining Center  (Dewsoft BBT- ATC) :                 Back

BigBanyanTree.com ATC has been designed to provide customized IT training solutions to the associate students pursuing mandatory course only. This can extend upto the following discipline:  

1.      Short Term courses in specific areas to upgrade the associates skill.

2.      IT awareness programmes for beginners. 

The investment required for setting up of a BigBanyanTreeATC is approximately Rs 50,000/- with a payback period of 12 months. The space required – 700 sqft 

Return on investment as listed below:

·        Mandatory course reimbursement from Franchiser:      

                        200 students = 200 * 300 = 60,000/-.

·        Short term courses:

                        50 Students = 50 * 2000 = Rs. 100,000 /-.

·        Awareness course students:

                        50 students = 50 * 1500 = Rs 75,000/-.

·        One Triangle site for BBT promotion and promotional materials worth Rs. 5000/-. 

Return On Investment = 2,35,000 – 50,000 = 185000/-               

Option 2 : Dewsoft Education Academy (DEA) ATC:                                                   Back

Dewsoft ATC has been designed to provide customized IT training solutions to the students and corporate world. Dewsoft ATC also retails the Computer Based Training (CBT) Products.  DEA centres have courses that cater to broad types of segments 

1.      Career courses for college graduates/undergraduates who want to make a career in the field of Information Technology.

2.      Professional Courses for Working Professionals/ IT Specialists who want to upgrade skills in specific areas.

3.      IT awareness programmes for beginners.

4.      Has courses for creatively driven students and professionals in cutting edge multimedia technologies.

The investment required for setting up of a DEA Centre is approximately Rs 100,000/- with a payback period of 18 months to 2 year. Space required – 1200 sq Ft.

·        Mandatory course reimbursement :

                        200 students = 200 * 300 = Rs. 60,000/-.

·        Diploma courses 

                        50 students = 50 * 12,000 = Rs. 6,00,000/-.

·        Short Term Course :

                        50 students = 50 * 3500 = Rs 1,75,000/-.

 Return On Investment = Rs. 8,35,000 – (1,00,000 + 1,04,375 (Royalty))  =  Rs. 6,30,625/-                                                          

Option 3: Dewsoft Education Academy (DEA) Franchisee:                                        Back

DEA Franchisee centres have courses that cater to broad types of segments

1.      Degree courses for senior secondary students

Some of the offerings are:

a.       Bachelor of Computer Applications

b.      Master of Computer Applications

c.       Bachelor of Science in IT

d.      Master of Science in IT

2.      Career courses for college graduates/undergraduates who want to make a career in the field of Information Technology.

3.      Professional Courses for Working Professionals/ IT Specialists who want to upgrade skills in specific areas.

a.       Microsoft Certified System Engineer

b.      Microsoft Certified Solution Developer

c.       Java Certified Professional Level 1 and 2

d.      Oracle DBA & Developer 

4.      IT awareness programmes for beginners. 

5.      Has courses for creatively driven students and professionals in cutting edge multimedia technologies.

Some of the offerings are:

1.      Computer added Graphic Designing for print, publishing & advertising.

2.      Web content development

3.      Pre and postproduction Animation.

4.      Entertainment & Mass Media   

The investment required for setting up of a DEA Centre is approximately Rs 200,000/- with a payback period of 18 months to 2 year. Space required – 1200 sq Ft.

·        Mandatory course reimbursement from Franchiser:

      500 students (with mandatory course inv) = 500 * 300 = Rs. 150000/-

·        Degree Courses:

      50 students = Rs. 7000 ( per year ) * 50 = Rs. 350000/-

·        Diploma courses of one year duration

     50 students = 50 * 12000 (after Rs 6000 discount) = Rs. 600000/-.

·        Short Term Courses

     50 students = 50 * 3500 ( After 20 % discount) = Rs 175000/-.

 Return On Investment from Dewsoft Franchisee

  = Rs 1275000 – ( 200000 + 160000 ( Royalty to Dewsoft ))

 = Rs 9,15,000 / - in first year.                                  

Option 4: Dewsoft Education Academy (DEA) Master Franchisee:                             Back

DEA Master Franchisee has the following terms:

·        Select and open DEA franchisee centers.

·        Can open one Franchisee centre.

·        Commission from center opening = 30% of TKH.

·        Commission from Royalty collection = 30%.  

Some of the offerings are:

1.      Computer added Graphic Designing for print, publishing & advertising.

2.      Web content development

3.      Pre and post production Animation.

4.      Entertainment & Mass Media     

The investment required for setting up of a DEA Centre is approximately Rs 20,00,000/– with a payback period of 18 months to 2 year. Initial payment is upto Rs 500,000/- . Space required – 1800 sq Ft.  

Annual ROI from the Franchisee Center  = Rs. 9,50,000/-

 Annual ROI from MF : 

  Commission from 50 ATC centres

                                     = 30% * 50,00,000 = Rs 15,00,000/-

Commission from 10 Franchisee centres

                                     = 30% * 20,00,000 = 6,00,000/-

Commission from 50 BBT ATC centres

                                    = 30% * 25,00,000 = 7,50,000/-  

Total ROI  = 38,00,000/- Plus Royalty and promotional material sales commission.   

Who can be our Franchisee?                                                                                        Back

To be our franchisee you need to be an ambitious business person with proven customer satisfaction and marketing skills. You will also need to make the required investments and provide a suitable space at a prime location.

Guidelines for opening a center :                                                                                Back

  • The Front of the building should have atleast one glowsign board of 15 by 6 ft dimension and design as per the specifications from HO.

  • The site should be located on a main road with free flow of traffic. This will ensure students’ access to the center through public transport i.e. buses and coaches etc., as well as high visibility.

  • The site must be either in a well known building or near a land mark, e.g. near a place where fast food restaurants like McDonald’s or KFC are located

  • The building/site should be visible from the main road and must not be obscured by some other building. This is essential as the signage of the center requires to be visible from afar

  • The building must have essentials like; electricity, elevators, sufficient provision of phone lines, self-generation capacity of electricity for power outages (preferred) and continuous supply of water.

  • The building where the center will be established must have a modern look. It must have available space of at least 1200 sq. ft. on the 1st or 2nd floor.

The layout description of the center premises is as follows :                                    Back

1.

Reception Room

Soft Seats for visitors (Ex Sofa Etc). A computer for running demo about Dewsoft. One notice board 3x4 sq ft made of cloth of royal blue color. One flat showcase on the wall for display of promotional materials.

100 sq ft

2.

Counselor room

Counselor revolving seat (Color: Royal Blue), two enquiry seat fixed (Color: Royal Blue), Long table in front of the counselor of  black top and brown polish on the sides. The counselor room should have glass partitions with blue panels between the glass partitions.

50 sq ft

3.

Library room

With glass almirahs of the width of books and a long front table in front of the librarian with black top.

75 sq ft

4.

Center head room

Centre head revolving seat (Color: Royal blue), two visitor seat  in royal blue colour, Table top of black colour and brown polish on the sides of the table.The center head room should have glass partitions with blue panels between glass partitions. The glass partitions can have blinds of grey colour to keep an option of maintaining privacy when required.

75 sq ft

5.

Class Room.

 2 Nos

(Depending on the number of students in the center with future scope for expansion.)

Classrooms should have one white board of size 6ft by 4 ft on the wall next to the door. The class room should have atleast 20 chairs of royal blue color. The glass partitions with wooden panels of royal blue colour. The walls of the class room of cream color.  And vanishing blinds on the window of grey color.  One table with black top in front of the white board  to keep the over head projector.

10 X 14 sq ft

6.

Lab room. 

 2 Nos

 (Depending on the number of students in the center with future scope for expansion.)

Two Long tables  8 ft in length and 3 ft in width with black top and holes in the middle of the table for the monitor , keyboard and mouse cables to be passed down into the CPU kept below the table. Two Monitors and keyboards to be kept on the table back to back with the face towards the students sitting lengthwise on both sides of the table. Fixed chairs of royal blue colour for the students. Four computers on each side of the table to accommodate 16 computers on two table in one lab. The glass partitions in the lab with royal blue panel will give the lab a high tech look. On the windows vanishing blinds of grey colour.

10 X 14 sq ft

7

Two Toilets M/F

Two standard sized toilets for male and female facilities.

 

8

One store for keeping the promotional materials and course materials

With racks for storing all the materials.

50 sq ft

9

Cafetaria (Optional)

With some snacks and cold drinks, tea etc available for students and associates. This place can be out sourced and rented to get some revenue out of this for the center.

50 sq ft

 The diagram of the internal structure layout of the centre and lab is attached :

a)   Placement of signage on the rooftop or on the face of the building

b)      Placement of a 10.5 KVA generator; (if required)

c)      Placement of security personnel at the Center;

d)      Separate parking for Center’s staff and students (optional);

e)      Entering into 3-5 years lease with option to extend;

f)        Regular maintenance and upkeep of the building common areas, lifts, facade etc.

Our aim is to provide the best teaching environment for the students to ensure that the students do not go out of the town or city for better prospects for study. Every facility is to be provided within your center to attract the best crowd in the center.

ROLE AND FUNCTIONS OF DEWSOFT                                                                           Back

Dewsoft provides the needed know-how and support to the new Business Partners, from establishing the Center to the start of its operation, and beyond. It infact provides the Business Partner necessary information and support right from the approval of the location and layout to the actual commissioning of the Center operations. 

The assistance from Dewsoft includes help in hiring of personnel like; Center Manager, Center Academics Head, Marketing Head, Career Counselors, faculty etc., support in purchasing curriculum books and supplies for the students, initial training of Center personnel and whatever help is required from time to time for the startup. 

This support does not end here. Once the Center becomes operational, a series of support services come into play. Continuous assistance and training is provided to the Centers in marketing, counseling, curriculum up-gradation, faculty training etc. Weekly/Monthly Marketing and Academics Reports to the Dewsoft from the Centers keep the standards at the Centers high. This also enables them to identify the areas where improvement may be required.  

Audits of Center Operations, Academics and Accounts from Dewsoft assure the high quality standard Dewsoft follows across the globe. It ensures that the Center functions in accordance with the framework set forth in the support manuals, specifically devised by Dewsoft Overseas Pvt Ltd. to implement quality standards mandatory for companies. And quality is what Dewsoft delivers.

Computer Specifications for Franchisee Center (Click Here for Details ....)

 

    
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